OVO Energy – a big small energy supplier

Stephen Fitzpatrick – CEO of OVO Energy – describes the company as a big small company. As a challenger to the Big Six energy companies in the UK, the company has grown from a simple idea around the kitchen table to servicing over 700.000 customers in the retail energy market and employing around 1.000 people. Even though the company is no longer small, they still act and think like a startup.

Stephen’s presentation was not only on the future of energy but on the future of customer expectations in general and how children growing up to be the consumers of tomorrow are growing up in an on-demand world that gives them different expectations from brands than today’s consumers have. In just three years, on-demand services have revolutionised industry after industry and no one knows how fast the next three years are going to change. But by always thinking like a customer, OVO Energy anticipates being prepared to stay on top of the energy market that might have changed dramatically in an unforeseen way.

OVO Energy was the winner of the first CHARGE Awards and was crowned the World’s Best Energy Brand at the CHARGE Awards ceremony in 2016. The brand did well both in both the score of the global panel of experts but more importantly, the brand is doing an excellent job according to their customers.

A power company customers love

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Travelling half way around the world, Ari Sargent came from New Zealand to Reykjavik to give insights into one of the most exciting and unique kind of a retail energy brand in the world, Powershop.

Ari described the energy business as being:

Designed and built by engineers, bastardised by economists and muddled by marketers, the power industry continues to deliver one of the most successful consumer confusion programmes of all time.

Powershop decided to turn the power industry on its head by giving power to the people. Just as an example, while most power companies are red or blue, Powershop is glowing pink and goes a different route in their energy marketing message than the stereotypical energy utility.

Powershop needed to present itself as a disrupter in the market that did things differently from the start and was a strong contender for the 2016 CHARGE Energy Awards, being one of the final five nominees.