Month: May 2016

€240 discount ends July 1st

Just a reminder, the early bird offer ends July 1st. The savvy energy marketer knows that the most efficient use of the marketing budget is first and foremost through a …

Engerati Energy Branding Webinar S01E02

The second of the Energy Branding webinars will be tomorrow at 13:00 UTC on Engerati. The title of the webinar is Branding Intangible Commodities – The Big Energy Question and you …

Opportunities in emerging energy markets

Emerging markets usually refrains to nations in rapid growth that are catching up to become developed nations. Many of those countries have opened up to the idea of a liberalized economy …

Branding: Beyond the logo

You can’t judge a book by looking at the cover was how Bo Diddley once put it. There is a great truth there that can be applied to Energy Brands: You …

Branding the energy utility

When rebranding – utilities have to be careful in utilizing their current strengths and find ways to address their weaknesses. Branding is a far deeper process than simply changing the …

Energy Branding Webinar series

We are pleased to announce that we will be doing a live webinar series over at Engerati to promote the conference and to introduce some of our speakers. To be …

Energy Retail needs better marketing

Bits from an interview with Dr. Fridrik Larsen that appeared first in  Intelligent Utility. The original article and the full interview can be found here. What do energy companies/utilities typically do …