Month: July 2016

It’s challenging to be green

The marketing of electricity is now an increasingly significant issue following the liberalization of electricity markets in many parts of the world. Substantial emphasis has been placed on green electricity, …

Just like branding a box of soap

Some say that energy can’t be differentiated and it can’t be branded since it is just an intangible commodity. An obvious example of an intangible commodity branding is the telecoms. But …

World Branding Forum interview

Dr. Friðrik Larsen, the chairman of CHARGE recently did an interview with World Branding Forum, talking about the conference, branding & marketing electricity, utilities and how they can be prepared for …