One of the pleasures of CHARGE 2016 was not only to finally meet people in person for the first time but also to get to meet new people for the very first time. One of our guests was Janine Finnell who is the Founder and Clean Energy Embassador of Leaders in Energy. Janine has posted her top ten list of highlights from the conference and her stay in Iceland. On the off-venue part of the conference which took place in the Reykjanes peninsula she writes:
[…] we also took a field trip to the HS Orka Resource Park, an example of how Iceland is branding green energy to attract newcomers to come here and invest in Iceland for their industry. […]The excess resource stream from the power plants are used in a variety of businesses, including one of Iceland´s most popular attractions, the Blue Lagoon; the first renewable methanol plant, Carbon Recycling International; and others, including cosmetic production, biotechnology, a high tech fish farm, and fish drying facilities.
Janine sat down and talked about the most interesting points raised from her point of view and about Leaders in Energy:
This year we had both guests and speakers coming in from all over the world to Iceland to participate in the world’s first energy branding conference in Reykjavik. One of our speakers coming from the United States was KC Boyce of Market Strategies International. From the country where the electric utility was invented and some of the first energy were liberalized to competition, KC gave valuable insights on energy brands in the US market.
KC wrote recently about the most important insights he gained from the conference. He raises an interesting point about branding, it is not only something for customers but for internal audiences as well:
Utility leaders also spoke about brand as being key to acquiring and retaining the talent they need to build a culture that can support the various types of transformation their businesses are undergoing.
KC sat down in the studio for a chat with Ade to discuss further about his expertise in marketing and energy branding.
While we have already started arranging for a re-CHARGE of energy brands in Iceland 2017, it is a good time to look back on the key takeaways from Reykjavik last September. For an outside view we have been going through reviews and comments from our guests and speakers that was gathered during and after the conference.
Martin Stadler of edenspiekermann did a roundup of the conference for the agency’s magazine. The Transmission and distribution track created an unexpected pleasure for him:
What came as a surprise to many at the conference were the examples of energy transmission and distribution brands. In most cases, these are state-owned and monopolist, and wouldn’t be the first ones on your mind when thinking about customer centricity.
Martin sat down during the conference for an interview, talking about his impression of CHARGE2016 and his thoughts on the topics discussed.