Month: March 2017

The sustainable energy brand

When preparing for his presentation in the track on the branding of sustainable energy, search engines turned Ayoola Brimmo to the CHARGE website. In the introduction of the presentation, he noted …

Content Marketing for energy

Energy utilities are facing a brave new world. The deregulation of markets and unbundling of utilities, privatisation and new and different ways of generating electricity on a mass scale have …

Untapping Geothermal brand power

According to Dr. Jefferson Tester of Cornell University, geothermal energy is the most underrated or unknown green energy source. Despite having the biggest output of geothermal energy in the world, …

The power of tomorrow

Bente Engesland, Senior VP of Corporate Communication at Statkraft from Norway, is fully aware of how fast times are changing in energy and how impactful the changing environment is for the …

Utilities gone social

  It is time for the utilities to shift their messaging in social media. From primarily sending messages about outages, utilities need to add an emphasis on customer relationships. Tamara …

Building a trusted utility brand

The American retail electricity market is a mixed bag when it comes to the variety of companies and markets operating in the country. A majority of the states are yet …

Neville Ravji – CEO Volterra Energy

Among CHARGE2017 keynote speakers is Neville Ravji, CEO of Volterra Energy in Houston, Texas. Neville has been working in the energy industry since 1997 and co-founded Tara Energy in 2002 …