Month: May 2018

A shared language for smart energy

We focus on helping the energy industry to communicate efficiently with the tools of branding. An obstacle for the energy industry and the clean energy industry is to translate highly technical …

Next level Energy Branding

The best brands in the energy sector work hard, deliver superior value, look outside the energy space, segment their customers, are data driven and are on a mission of changing …

A Sustainable Competitive Advantage

Imagine that in 30 years, sales of energy will become a small part of the value created by energy and the image created by energy production would create just as much or …