The source of the Icelandic Energy Transition from carbon to 100% renewable

The Germans might have branded and brought the term Energiewende into the global vocabulary. But when Iceland started, nobody was thinking about it.  The energy transition from carbon based fuels to renewables began over 100 years ago. It started off slowly with hydro powering just the lights but fully took off when Ljósafoss power plant began producing power for the city of Reykjavik in 1937. The plant made it possible for homes to stop relying on burning coal for cooking and at the same time, geothermal began to replace heating in the capital.

Networking excursion to Ljósafoss hydro plant

Landsvirkjun, the National Power Company of Iceland, invites participants of CHARGE to a Magnet Networking Excursion to the Ljósafoss Power Plant. The excursion will serve as a grand finale of CHARGE 2018 on the 25th of September. After the conference programme concludes, participants will go straight to buses that will take them on an energy excursion like no other. Participants will travel outside of Reykjavik through the iconic Icelandic landscape to the powerplant. At the powerplant, Landsvirkjun will host a reception for participants at the plant’s interactive energy exhibition space.

Ljósafoss Hydro Power Plant Facts

Ljósafoss plant was first of three stations that utilise power from the river Sog. The plant was designed by architect Sigurður Guðmundsson in Funkis style which is a unique Nordic flavor of Functionalism and features decorations by sculptor Ásmundur Sveinsson. The Ljósafoss plant hosts an interactive exhibitionThe exhibition emphasises on play and experience where the nature and characteristics of electricity are shown in multiple forms and guests are led through the world of electricity in new and creative ways

Learn more about Iceland’s Energy Transition

At CHARGE last year, Hörður Arnarson – CEO of Landsvirkjun, went over the company’s history and its role in Iceland’s 100% renewable electricity and how the company has been repositioning itself over the years.

Radical changes ahead for Energy Brands

Technology is changing the way brands communicate and interact with customers. But technology needs to be appealing and easy to interact with. Renewable energy is moving from being a point of difference has become a point of parity. What are the principles that brand practitioners should keep in mind for their brands to stay relevant or even ahead of the curve?

Find out in Reykjavik in September and learn from a cross-sector group of experts.

Meet some of the speakers at CHARGE 2018

Iuliana Calin, Head of Energy Partnerships, Google.

Speakers_LinkedIn_Iuliana
As Head, Energy for Google Hardware Partnerships in Canada, Iuliana works with partners to develop customer-focused energy programs that leverage Google Hardware and Nest products.

Is your energy brand ready for a radically assistive experience, with voice and AI at the core? Get a glimpse at the grid services of the future and how utilities can use them to better engage with their customers.

Michaël Boumendil, President & CCO – Sixieme Son

A musician and composer, with a degree in Marketing/Communications, that invented the concepts of musical design and audio branding. Boumendil’s approach to sound is not about creating ad jingles or licensing popular tracks. It is about creating more distinctive and appealing brands with sound and music.
A musician and composer, with a degree in Marketing/Communications, that invented the concepts of musical design and audio branding. Boumendil’s approach to sound is not about creating ad jingles or licensing popular tracks. It is about creating more distinctive and appealing brands with sound and music.

Brand engagement is moving from the screen to the speakers and a sonic identity is becoming as important as a visual identity. Learn how you can create more distinctive and appealing brands with sound and music.

Stefanía G. Halldórsdóttir, EVP, Marketing & Business Development – Landsvirkjun

Stefanía worked for CCP Games, most recently in the position of General Manager in Iceland, but also as Senior Development Director in the Shanghai office. Stefania worked in the energy industry for over 10 years, first at the National Energy Authority where she was head of information technology, and then later in a consulting company focusing on energy solutions and business intelligence
Stefanía worked for CCP Games, most recently in the position of General Manager in Iceland, but also as Senior Development Director in the Shanghai office. Stefania worked in the energy industry for over 10 years, first at the National Energy Authority where she was head of information technology, and then later in a consulting company focusing on energy solutions and business intelligence

Green is the new Black with the shift from fossil to clean. Where does that leave brands that have been 100% clean for decades? Learn how the National Power Company of Iceland rises above the noise to deliver its brand message.

Jacob Benbunan, CEO – Saffron Brand Consultants

Jacob founded Saffron and was immediately joined by his mentor and friend Wally Olins – the man who invented brand strategy. He champions the global, multi-cultural and one-team approach that Saffron embraced since day one. Previously, Jacob worked for 9 years at Wolff Olins and was part of the team that created the iconic telecom brand Orange.
Jacob founded Saffron and was immediately joined by his mentor and friend Wally Olins – the man who invented brand strategy.
He champions the global, multi-cultural and one-team approach that Saffron embraced since day one. Previously, Jacob worked for 9 years at Wolff Olins and was part of the team that created the iconic telecom brand Orange.

The energy market is changing radically. New sources, new ways of distribution and different customer expectations. Learn how energy brands can become more relevant and stay relevant in changing times.

Join other visionaries at CHARGE in Iceland in September. Meet people who are or will be shaping the world of energy, learn from the best in the field of energy branding. See the full list of speakers here.

Finalists for the 2018 CHARGE Awards announced

From an initial shortlist of 80 brands in 6 categories, the shortlist has been narrowed down to 20 finalists in 5 categories of the World’s Best Energy brands.

The finalists for the 2018 CHARGE Awards are:

Established: Alperia Energy, Innogy, Enmax, E.on, Helen
Challenger: Illumia, Powershop, Igloo Energy, easyEnergy, WATT + VOLT
Green: Burlington Electric, CleanChoice Energy, Bulb, Ekwateur
Transmission: Eirgrid, Fingrid, Enbridge
Product & Innovation: Tiko, Virta, THE FCTR E

Find out more about the awards and the nominees here.

The winners will be announced at the CHARGE Awards ceremonial dinner on the 24th of September in Reykjavik. The finalists will be honoured on stage at the conference on the 24th and the winners will participate in a panel discussion during the conference‘s second day.

We have a great variety of brands as finalists this year. Energy companies are taking their branding more and more seriously and are more consumer-centric. The European market has led Branding for energy companies in the past years but North-America has a strong presence this year.

– Dr. Fridrik Larsen, Chairman of CHARGE Energy Branding.

The initial shortlist of over 80 companies was created by a global panel of experts that work in or around the energy space as well as professionals in branding and advertising and from academia. The finalists in the three retail categories (Established, Challenger and Green) are evaluated both by customer research as well as how the panel scores their case study submissions. The categories of Product & Innovation and Transmission are evaluated by their submissions to the panel.