We focus on helping the energy industry to communicate efficiently with the tools of branding. An obstacle for the energy industry and the clean energy industry is to translate highly technical terms into a relatable language. It is a challenge for an industry focused on engineering and innovation to communicate to people outside the sector but it can also be a challenge for people within the industry to communicate with people in other sectors of the industry and for different systems to speak a common language.
“If smart integrated energy infrastructures should make sense, it is necessary to find a standard language […] used in residential installations so that different systems can seamlessly communicate together to exploit any surplus or loss of energy throughout the smart energy system between energy producers and distributors.” Benny Hansen, ABB
Smart Energy and the Smart City are not only the concern of vendors and city officials but require the participation of regular people, the end customer. The democratisation of energy with distributed generation and prosumers are only an example of how Smart Energy is much more than smart lighting and smart thermostats. The Clean Energy Industry is becoming aware of the interplay between marketing and energy in general and energy company branding in particular.
A CHARGE Energy Branding event will take place in Copenhagen on the 25th of May, focusing on how we can create a shared language to communicate smart energy. A smart language that is easily understood by stakeholders within the industry and outside of the industry. The event is one of many utilities and energy events related to the Nordic Clean Energy Week and is one of the events that take place in the Energy Experience in Nordhavn.
Dr. Fridrik Larsen brings a theoretical angle and practical experience on how a common understanding of simple words is important and why branding energy creates value for all stakeholders.
Jane Mortensen, City & Port – Copenhagen Municipality brings the perspective of the owners/ municipality on effective communication.
“In collaboration with City, Suppliers, Technicians and Development, the Energy Lab Nordhavn demo platform has succeed in creating synergy between the diverse partners and testing new technology in new city areas”. – Jane Mortensen
Kristian Honoré from HOFOR has the perspective of the Energy Planner. He has the experience on how different energy forms play together, the challenges and how a common understanding can be important for integration.
”In the EnergyLab Nordhavn project SMART energy services and innovation is deliberately challenged by daily operations, legislation and resilience – and vice versa – to pave the way for new and realistic solutions and products”. – Kristian Honoré
Rune Kirt from KIRTxTHOMSEN brings examples of how to create a common language in complex energy tech and clean tech projects in research and development.
“Innovation circles in energy are long and costly. High technical complexity and many stakeholders/partners in early R&D often lead to a lack of shared understanding. Customized visualizations can make everyone on the same page fast, thus bridging the gap between technology and business, engineering and management, ideas and money. Aligning key stakeholders from early stage and throughout the process”. – Rune Kirt
Martin Gammeltoft from Activity Stream is experienced in working with clear and accessible communication. He will share stories on what works in communicating technical language to many different external stakeholders.
Where: Energy.Hub Nordhavn (Directions)
When: Friday, May 25th at 9:00 – 10:30