The 2019 Report on The World’s Best Energy Brands is out
Energy branding case studies from the finalists for the CHARGE Awards The report on the World’s Best Energy Brands is out. The report is published by CHARGE and LarsEn Energy …
Charging the Energy Brand
Customer Centric Energy
Customer Centric Energy
Category: Articles
Winners of the 2019 CHARGE Awards are…
The World’s Best Energy Brands were Awarded as part of CHARGE Energy Branding in Iceland. Reykjavík – October 1st 2019 Contact Energy, EWS Schönau, Powershop, Elering, Fluvius, Powerledger, Haven Power …
Brand building and clean energy in the spotlight at CHARGE 2019
Here is a brief overview of what will be going on in Reykjavík September 30th and October 1st
Workshop: Human to Human Marketing
The Human to Human Marketing workshop will part of CHARGE 2019. It is hosted by Thom Kennon, a radical marketer with over 30 years of experience in branding and marketing. …
Branding all angles of Energy on the first day of CHARGE 2019 in Reykjavík
Just a few weeks away until CHARGE 2019 will be held in Reykjavík, Iceland. This year’s programme will cover branding, marketing, strategy and communications in the energy sector from all …
Finalists for The 2019 CHARGE Awards Announced
World‘s Best Energy Brands selected as finalists for the annual CHARGE Awards
How to Determine If a Green Marketing Strategy Is Right for Your Brand
Growing demand for environmental responsibility has made sustainability an integral component of doing business. This is especially true at one of the major sources, energy production. This has prompted many …
Equinor’s Shift Towards a Sustainability Branding Strategy
Sustainability branding is becoming more and more prominent all around us, no matter the industry. The energy market is no exception. It's undergoing the largest transition since its origin, causing …
Behind Great Customer Experience is a Strong Energy Brand
At the center of a great customer experience is a well-rounded brand that engages consumers on every touchpoint. Energy companies used to turn a blind eye to this, opting to …
From a Boring Utility to an Enabler of Amazing Things
Distinctive communication, effective segmentation, customer satisfaction, positive customer experience and a well rounded, differentiated brand have all become critical components to the modern utility. The product is no longer a …