Finalists for The 2019 CHARGE Awards Announced
World‘s Best Energy Brands selected as finalists for the annual CHARGE Awards
Charging the Energy Brand
Customer Centric Energy
Customer Centric Energy
Category: Articles
How to Determine If a Green Marketing Strategy Is Right for Your Brand
Growing demand for environmental responsibility has made sustainability an integral component of doing business. This is especially true at one of the major sources, energy production. This has prompted many …
Equinor’s Shift Towards a Sustainability Branding Strategy
Sustainability branding is becoming more and more prominent all around us, no matter the industry. The energy market is no exception. It's undergoing the largest transition since its origin, causing …
Behind Great Customer Experience is a Strong Energy Brand
At the center of a great customer experience is a well-rounded brand that engages consumers on every touchpoint. Energy companies used to turn a blind eye to this, opting to …
From a Boring Utility to an Enabler of Amazing Things
Distinctive communication, effective segmentation, customer satisfaction, positive customer experience and a well rounded, differentiated brand have all become critical components to the modern utility. The product is no longer a …
The Platform for success in branding and communication in Energy
The sector is no longer setting the standard, other sectors have set the standard of customer engagement and communication and the energy sector are playing catch-up to meet what customers …
The Next Energy Paradigm for a New Decade: Empowered Customers Want More Simplicity
Since deregulation and privatization of energy markets, companies operating within the sector have observed dramatic changes in their surroundings. This has resulted in a paradigm shift, from focusing on the …
How Theodore Levitt defined Marketing 60 years ago and predicted the Energy Market of Today at the same time
Marketing is a relatively young subject so you might need to debate how and why companies should focus on marketing. Marketing, advertising and other connected disciplines have been studied and …
The Reasons Green and Sustainable have Become a Valuable Part of Your Brand Equity
The concepts of Green and Sustainable are not a recent phenomenon in energy or even in our culture. But the concepts have been gaining more and more momentum in both …
Powershop: Disrupting Energy With an Attitude Customers Love
Powershop is arguably one of the most innovative and disruptive brands that have emerged within the energy space. The New-Zealand founded online energy retailer is the fastest growing company in …