Category: Articles

Powershop is arguably one of the most innovative and disruptive brands that have emerged within the energy space. The New-Zealand founded online energy retailer is the fastest growing company in …

There is a simple key to a branding strategy. To have a commodity make the leap into branding, consumers have to be able to distinguish the brand from other competitors …

Distinctive communication, effective segmentation and customer satisfaction driven by positive customer experience and a well-rounded, differentiated brand have all become critical components to the modern utility in the energy sector. …

The energy industry faces a great problem. Energy companies are perceived as faceless, heartless entities. To put it mildly, customers hate them. But why is that? A big part of …

CHARGE Energy Branding looks at different energy sources from the branding angle – how different sources of energy can be used by utilities to engage better with people. Dr Fridrik …

It’s hard to find many conferences which offer inspiring keynotes from executives about branding in the energy industry, professionals giving insightful presentations on energy industry branding case studies or conferences which focus …

Imagine that in 30 years, sales of energy will become a small part of the value created by energy and the image created by energy production would create just as much or …