Category: Articles

Discovering Hydropower

CHARGE Energy Branding looks at different energy sources from the branding angle – how different sources of energy can be used by utilities to engage better with people. Dr Fridrik …

Next level Energy Branding

The best brands in the energy sector work hard, deliver superior value, look outside the energy space, segment their customers, are data driven and are on a mission of changing …

A Sustainable Competitive Advantage

Imagine that in 30 years, sales of energy will become a small part of the value created by energy and the image created by energy production would create just as much or …

Branding Bananas and other commodities

The most basic requirement for branding is differentiation. But how is utility branding possible when the product itself can’t be differentiated? How is energy market segmentation even possible when everyone is buying …

The journey from RWE to Innogy

Almost two years ago, the German energy giant RWE spun off a large part of its operations into the subsidiary Innogy. Innogy took over the operations of renewables and networks …