Energy brands and strategic vision
Retail energy strategy is about finding the right positioning and implementing it. Energy company branding is not simple for energy providers, positioning on the market requires a deep knowledge …
Charging the Energy Brand
Customer Centric Energy
Customer Centric Energy
Category: Articles
Sustainability Branding disrupting the Energy Space
CHARGE is not primarily a utilities & energy conference but is also meant for companies that are actively pursuing to create value for their customers with energy branding; that is creating …
Perceptions of Green Energy
We hear and read terms like renewables, sustainable energy, green energy quite a lot these days. We could add carbon neutral, eco-friendly energy and ecological into the mix of buzz words surrounding different sources of electricity. …
The Decentralisation and democratisation of Energy
There are many current challenges in the energy sector. The sector is adapting to increased demand for sustainable energy and balancing new renewable sources with the current loads of the users connected …
The basic energy marketing rules that many fail to apply
Before energy suppliers begin the journey of their energy marketing, there are multiple issues that need to be addressed. The most basic issue and the foundation of any energy brand …
A Unique Energy Conference in Iceland 2018
CHARGE is a bit unique in terms of location. Technically, CHARGE Energy Branding is an energy conference that is located on two continents. It is an energy conference in Europe …
How will Shell-First Utility sell electricity in the UK?
It’s almost the end of the year and we can say that the recent news of First Utility being acquired by Shell is the biggest energy branding news story of 2017. …
Making sustainable energy relatable
At CHARGE, we try to bring to the table the best practices in Energy Branding and give a glimpse at what the best energy companies in the world are doing …
Mind the perception gap
The biggest challenge any utility brand faces is the gap between its brand image and brand identity. Brand image is how outsiders perceive the brand and identity is how the …
Know you segments
Segmenting the market and the customer base has in a way followed energy companies since the start. Market segmentation for utilities used to be less complicated – the customer was …