The Secret to a Strong Energy Brand Strategy: A Constant Conveyor Belt
There is a simple key to a branding strategy. To have a commodity make the leap into branding, consumers have to be able to distinguish the brand from other competitors …
Charging the Energy Brand
Customer Centric Energy
Customer Centric Energy
Category: Articles
Provide superior customer experience with digitization
Customer experience is proving to be more important than ever. Utilities must optimize a positive digital experience for their customers by constantly re-evaluating new approaches and learn from best cases …
The undeniable effect of deregulation on shaping the modern utility
Distinctive communication, effective segmentation and customer satisfaction driven by positive customer experience and a well-rounded, differentiated brand have all become critical components to the modern utility in the energy sector. …
World’s Best Energy Brands 2018 report is out
Get unique insights The report on the brands that made to the finals of the World’s Best Energy Brands this year has been published. The e-report includes the energy industry branding case …
Energy Branding: You can’t put lipstick on a pig
The energy industry faces a great problem. Energy companies are perceived as faceless, heartless entities. To put it mildly, customers hate them. But why is that? A big part of …
Scenes and interviews from CHARGE2018
CHARGE 2018 was a great success with participants coming from all over the world for a unique energy event in Iceland. Discussions on utility rebranding, sustainable energy solutions, audio branding …
Winners of the 2018 CHARGE Awards
EON, Powershop, Ekwatuer, Fingrid and Virta announced as World‘s best energy brands Reykjavik 25 September 2018 – The world’s best energy brands were announced last night in Reykjavík as part …
Re-thinking the Utility
The utility as it was known 10 years ago is dead. The Energy sector is adapting to a changing landscape. While the energy mix is moving more towards renewables, the …
Green to the Core and B2B Branding
The energy sector is not simply about the metamorphosis of different forms of energy into electrons that are transmitted and delivered into homes and businesses for the next metamorphosis. The …
The source of the Icelandic Energy Transition from carbon to 100% renewable
The Germans might have branded and brought the term Energiewende into the global vocabulary. But when Iceland started, nobody was thinking about it. The energy transition from carbon based fuels to renewables …