Category: Articles

Since deregulation and privatization of energy markets, companies operating within the sector have observed dramatic changes in their surroundings. This has resulted in a paradigm shift, from focusing on the …

Marketing is a relatively young subject so you might need to debate how and why companies should focus on marketing. Marketing, advertising and other connected disciplines have been studied and …

Powershop is arguably one of the most innovative and disruptive brands that have emerged within the energy space. The New-Zealand founded online energy retailer is the fastest growing company in …

There is a simple key to a branding strategy. To have a commodity make the leap into branding, consumers have to be able to distinguish the brand from other competitors …

Distinctive communication, effective segmentation and customer satisfaction driven by positive customer experience and a well-rounded, differentiated brand have all become critical components to the modern utility in the energy sector. …

Get unique insights The report on the brands that made to the finals of the World’s Best Energy Brands this year has been published. The e-report includes the energy industry branding case …

CHARGE 2018 was a great success with participants coming from all over the world for a unique energy event in Iceland. Discussions on utility rebranding, sustainable energy solutions, audio branding …