Energy Branding: You can’t put lipstick on a pig
The energy industry faces a great problem. Energy companies are perceived as faceless, heartless entities. To put it mildly, customers hate them. But why is that? A big part of …
Charging the Energy Brand
Customer Centric Energy
Customer Centric Energy
Category: Articles
Challenges of a decentralised energy market
The energy industry is changing faster now than it has ever before. These changes can in many cases be traced to the focus on renewable energy sources and energy decentralisation. …
Discovering Hydropower
CHARGE Energy Branding looks at different energy sources from the branding angle – how different sources of energy can be used by utilities to engage better with people. Dr Fridrik …
What to expect at the CHARGE Energy Branding Conference
It’s hard to find many conferences which offer inspiring keynotes from executives about branding in the energy industry, professionals giving insightful presentations on energy industry branding case studies or conferences which focus …
Next level Energy Branding
The best brands in the energy sector work hard, deliver superior value, look outside the energy space, segment their customers, are data driven and are on a mission of changing …
A Sustainable Competitive Advantage
Imagine that in 30 years, sales of energy will become a small part of the value created by energy and the image created by energy production would create just as much or …
Branding Bananas and other commodities
The most basic requirement for branding is differentiation. But how is utility branding possible when the product itself can’t be differentiated? How is energy market segmentation even possible when everyone is buying …
Gain insights and earn customer engagement
Energy company branding is pretty simple at the core. The World’s Best Energy Brands have it in common to be able to identify segments in the market. The best brands offer …
The journey from RWE to Innogy
Almost two years ago, the German energy giant RWE spun off a large part of its operations into the subsidiary Innogy. Innogy took over the operations of renewables and networks …
Does Geothermal Energy create better Footballers?
Located close to Reykjavík in the Reykjanes peninsula, HS-Orka is primarily focused on geothermal energy both in terms of creating electricity and heating. The vast amount of waste heat that …