Articles Archives | Page 2 Of 13 | Charging The Energy Brand

From a Boring Utility to an Enabler of Amazing Things

Distinctive communication, effective segmentation, customer satisfaction, positive customer experience and a well rounded, differentiated brand have all become critical components to the modern utility. The product is no longer a …

April 30, 2019

CHARGE Energy Branding energy marketing conference communication strategy

The Platform for success in branding and communication in Energy

The sector is no longer setting the standard, other sectors have set the standard of customer engagement and communication and the energy sector are playing catch-up to meet what customers …

April 17, 2019

The Next Energy Paradigm for a New Decade: Empowered Customers Want More Simplicity

Since deregulation and privatization of energy markets, companies operating within the sector have observed dramatic changes in their surroundings. This has resulted in a paradigm shift, from focusing on the …

March 27, 2019

marketing myopia, levitt, energy marketing

How Theodore Levitt defined Marketing 60 years ago and predicted the Energy Market of Today at the same time

Marketing is a relatively young subject so you might need to debate how and why companies should focus on marketing. Marketing, advertising and other connected disciplines have been studied and …

March 18, 2019

The Reasons Green and Sustainable have Become a Valuable Part of Your Brand Equity

The concepts of Green and Sustainable are not a recent phenomenon in energy or even in our culture. But the concepts have been gaining more and more momentum in both …

March 7, 2019

Powershop: Disrupting Energy With an Attitude Customers Love

Powershop is arguably one of the most innovative and disruptive brands that have emerged within the energy space. The New-Zealand founded online energy retailer is the fastest growing company in …

February 20, 2019

The Secret to a Strong Energy Brand Strategy: A Constant Conveyor Belt

There is a simple key to a branding strategy. To have a commodity make the leap into branding, consumers have to be able to distinguish the brand from other competitors …

February 5, 2019

positive customer experience is crucial in the customer journey

Provide superior customer experience with digitization

Customer experience is proving to be more important than ever. Utilities must optimize a positive digital experience for their customers by constantly re-evaluating new approaches and learn from best cases …

January 23, 2019

Electricity powering city lights at night

The undeniable effect of deregulation on shaping the modern utility

Distinctive communication, effective segmentation and customer satisfaction driven by positive customer experience and a well-rounded, differentiated brand have all become critical components to the modern utility in the energy sector. …

January 9, 2019

Established: Alperia Energy, Innogy, Enmax, E.on, Helen Challenger: Illumia, Powershop, Igloo Energy, easyEnergy, Watt + VOLT Green: Burlington Electric, CleanChoice Energy, Bulb, Ekwateur Transmission: Eirgrid, Enbridge, Fingrid Distribution: Submissions from shortlisted brands did not meet the standards for finalists for the World’s Best Energy Brands. Product & Innovation: Tiko, Virta, THE FCTR E

World’s Best Energy Brands 2018 report is out

Get unique insights The report on the brands that made to the finals of the World’s Best Energy Brands this year has been published. The e-report includes the energy industry branding case …

November 25, 2018

Category: Articles