Branding all angles of Energy on the first day of CHARGE 2019 in Reykjavík

Just a few weeks away until CHARGE 2019 will be held in Reykjavík, Iceland. This year’s programme will cover branding, marketing, strategy and communications in the energy sector from all angles. The conference will feature results from a brand new McKinsey study on where energy markets are heading, presentations from energy executives on the different building blocks that are needed for brands. The Power Legends Series will continue and you will hear discussions on how Energy, Tourism and the circular economy can benefit each other.

On Monday the 30th of September – you can see the Green Chair Dialogue by DNV GL, featuring a Q&A with Iceland’s Minister of the Environment and Natural Resources. Experts in energy and innovation will talk about how innovation in the energy space can be successfully communicated to different stakeholders and finally we will have presentations and a panel discussion on Brand Strategy and change management in the energy sector where you can learn from top-level executives talk about how they have led their organizations through changes in how they approach customers, the market and how changing a brand can often mean a radical change in culture.

Day 1 closes with a bang – the CHARGE Awards will be held and the winners of the World’s Best Energy Brands will be announced and honoured. The ceremonial dinner will take place just outside Reykjavík at Ingólfsskáli which is a Viking style restaurant. Buses will take you from Reykjavík and then back again after the ceremony.