CHARGE Energy Branding looks at different energy sources from the branding angle – how different sources of energy can be used by utilities to engage better with people.
Dr Fridrik Larsen, the chairman of CHARGE has been invited as a social influencer by Voith Hydro to visit hydropower plants in Portugal, Scotland and Iceland, along with three other experts in the energy field. The aim of the trip is to help people discover Hydropower and
Companies in the energy sector could use the source of their energy as a part of their branding – both figuratively when people are buying electrons but also literally when possible.
It’s not hard to look at hydropower from a branding perspective. Hydropower is often overlooked as a renewable energy source. While solar and wind have received all the glory since the turn of the century, hydro has mostly been left out of the discussion.
Hydropower is one of the most attractive sources of renewable energy
One-sixth of all energy in the world is produced by Hydropower
Eighty per cent of all renewable energy in the world comes from Hydro
Hydro is the original energy source of the de-carbonisation of electricity. Hydro plants were also one of the first off-the-grid power sources. The reservoir of a hydro powerplant is a giant battery which helps balance the output of the plant. So hydro was there long before the trends and has been balancing the grid for over a century.
You can follow the adventure by following the hashtag #DiscoverHydropower or follow Fridrik on Twitter, his handle is @fridriklarsen If you have any questions before or during the trip, you can either tweet at him there or send your question in a direct message.
If you want to know more about Voith Hydro – or are simply interested in photos of hydropower plants, you should click the following links: