Dr. Kevin Lane Keller on Energy Branding (Video)

Dr. Keller set the stage in Reykjavik last September during the kick-off session. His keynote connected the fundamentals of branding to the energy space and set the tone for the conference in general.

Dr. Keller is an internationally renowned scholar and has worked with some of the biggest brands in the world. He is the co-author of the number one best selling MBA textbook on branding and companies have successfully implemented his academic findings in the professional world of branding and marketing.

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