We are pleased to announce that we will be doing a live webinar series over at Engerati to promote the conference and to introduce some of our speakers. To be able to attend the webinars, a free signup is required.
Tune in to learn in depth how branding and the resulting marketing of electricity differs from bananas, soda and telecommunications. Learn how consumer power will transform the industry, whether it is the retail side of energy, how branding can apply to the generation, transmission and distribution of electricity.
There are four webinars scheduled and a complete overview can be found here.
May 20th: Branding Electricity vs Branding Consumers Goods
May 26th: Branding Intangible Commodities – The Big Energy Question
June 1st: Defining the Next Generation Energy Brand – 21st Century DNA
June 9th: Brand power, shared values and clean energy – An American Perspective
If you can’t wait, you can listen to Dr. Larsen’s webinar on Energy Branding here.