Frank Zappa – Energy Branding Pioneer

Frank Zappa was perhaps the most successful musician of the 20th century. He was able to release experimental music and cash in on it too. Not only a musical genius but also a successful marketer.

He was also an energy branding pioneer.

25 years ago people were blasting Chris Isaak singing about Wicked Games and flocking to the cinemas to see Arnold be back as The Terminator when they were not watching The Fresh Prince of Bel Air.

25 years ago, using less electricity had not become an energy marketing buzz. But Frank Zappa urged consumers to use less electricity in this ad for PGE in 1991.