Transforming from Utility to Energy Brand

Dr. Friðrik Larsen (FL), of LarsEn Energy Branding and KC Boyce (KCB) of Market Strategies International sat down for a chat on Energy Branding and marketing efforts of utilities. This is …

It’s challenging to be green

The marketing of electricity is now an increasingly significant issue following the liberalization of electricity markets in many parts of the world. Substantial emphasis has been placed on green electricity, …

Just like branding a box of soap

Some say that energy can’t be differentiated and it can’t be branded since it is just an intangible commodity. An obvious example of an intangible commodity branding is the telecoms. But …

World Branding Forum interview

Dr. Friðrik Larsen, the chairman of CHARGE recently did an interview with World Branding Forum, talking about the conference, branding & marketing electricity, utilities and how they can be prepared for …

A new chapter in Branding History

Our conference chairman Dr. Fridrik Larsen dropped by at the offices of Edenspiekermann in Berlin and sat down with our keynote speaker Martin Stadler to discuss the conference and energy …

Will you shape the future of energy?

We have partnered up with people who share our vision of how energy will be driven by consumers and that the turbine that will generate consumer power is branding. One of …

Why do consumers dislike us?

A new white paper by LarsEn Energy Branding is out now. The whitepaper is titled “Why do consumers dislike us? – The effects of liberalization of energy markets on consumer’s perception …

€240 discount ends July 1st

Just a reminder, the early bird offer ends July 1st. The savvy energy marketer knows that the most efficient use of the marketing budget is first and foremost through a …