A new chapter in Branding History

Our conference chairman Dr. Fridrik Larsen dropped by at the offices of Edenspiekermann in Berlin and sat down with our keynote speaker Martin Stadler to discuss the conference and energy …

Will you shape the future of energy?

We have partnered up with people who share our vision of how energy will be driven by consumers and that the turbine that will generate consumer power is branding. One of …

Why do consumers dislike us?

A new white paper by LarsEn Energy Branding is out now. The whitepaper is titled “Why do consumers dislike us? – The effects of liberalization of energy markets on consumer’s perception …

€240 discount ends July 1st

Just a reminder, the early bird offer ends July 1st. The savvy energy marketer knows that the most efficient use of the marketing budget is first and foremost through a …

Engerati Energy Branding Webinar S01E02

The second of the Energy Branding webinars will be tomorrow at 13:00 UTC on Engerati. The title of the webinar is Branding Intangible Commodities – The Big Energy Question and you …

Opportunities in emerging energy markets

Emerging markets usually refrains to nations in rapid growth that are catching up to become developed nations. Many of those countries have opened up to the idea of a liberalized economy …

Branding: Beyond the logo

You can’t judge a book by looking at the cover was how Bo Diddley once put it. There is a great truth there that can be applied to Energy Brands: You …

Branding the energy utility

When rebranding – utilities have to be careful in utilizing their current strengths and find ways to address their weaknesses. Branding is a far deeper process than simply changing the …