Radical changes ahead for Energy Brands
Technology is changing the way brands communicate and interact with customers. But technology needs to be appealing and easy to interact with. Renewable energy is moving from being a point …
Charging the Energy Brand
Customer Centric Energy
Customer Centric Energy
Finalists for the 2018 CHARGE Awards announced
From an initial shortlist of 80 brands in 6 categories, the shortlist has been narrowed down to 20 finalists in 5 categories of the World’s Best Energy brands. The finalists …
Clean Transportation and Renewable Energy
Last year’s CHARGE Around Iceland proved that range anxiety is not a real problem – even with the lack of fast charging stations. With the Ring-Road now fully connected with …
Challenges of a decentralised energy market
The energy industry is changing faster now than it has ever before. These changes can in many cases be traced to the focus on renewable energy sources and energy decentralisation. …
Discovering Hydropower
CHARGE Energy Branding looks at different energy sources from the branding angle – how different sources of energy can be used by utilities to engage better with people. Dr Fridrik …
What to expect at the CHARGE Energy Branding Conference
It’s hard to find many conferences which offer inspiring keynotes from executives about branding in the energy industry, professionals giving insightful presentations on energy industry branding case studies or conferences which focus …
A shared language for smart energy
We focus on helping the energy industry to communicate efficiently with the tools of branding. An obstacle for the energy industry and the clean energy industry is to translate highly technical …
Next level Energy Branding
The best brands in the energy sector work hard, deliver superior value, look outside the energy space, segment their customers, are data driven and are on a mission of changing …
A Sustainable Competitive Advantage
Imagine that in 30 years, sales of energy will become a small part of the value created by energy and the image created by energy production would create just as much or …
Branding Bananas and other commodities
The most basic requirement for branding is differentiation. But how is utility branding possible when the product itself can’t be differentiated? How is energy market segmentation even possible when everyone is buying …