Scenes and interviews from CHARGE2018
CHARGE 2018 was a great success with participants coming from all over the world for a unique energy event in Iceland. Discussions on utility rebranding, sustainable energy solutions, audio branding …
Charging the Energy Brand
Customer Centric Energy
Customer Centric Energy
Winners of the 2018 CHARGE Awards
EON, Powershop, Ekwatuer, Fingrid and Virta announced as World‘s best energy brands Reykjavik 25 September 2018 – The world’s best energy brands were announced last night in Reykjavík as part …
Re-thinking the Utility
The utility as it was known 10 years ago is dead. The Energy sector is adapting to a changing landscape. While the energy mix is moving more towards renewables, the …
Green to the Core and B2B Branding
The energy sector is not simply about the metamorphosis of different forms of energy into electrons that are transmitted and delivered into homes and businesses for the next metamorphosis. The …
The source of the Icelandic Energy Transition from carbon to 100% renewable
The Germans might have branded and brought the term Energiewende into the global vocabulary. But when Iceland started, nobody was thinking about it. The energy transition from carbon based fuels to renewables …
Radical changes ahead for Energy Brands
Technology is changing the way brands communicate and interact with customers. But technology needs to be appealing and easy to interact with. Renewable energy is moving from being a point …
Finalists for the 2018 CHARGE Awards announced
From an initial shortlist of 80 brands in 6 categories, the shortlist has been narrowed down to 20 finalists in 5 categories of the World’s Best Energy brands. The finalists …
Clean Transportation and Renewable Energy
Last year’s CHARGE Around Iceland proved that range anxiety is not a real problem – even with the lack of fast charging stations. With the Ring-Road now fully connected with …
Challenges of a decentralised energy market
The energy industry is changing faster now than it has ever before. These changes can in many cases be traced to the focus on renewable energy sources and energy decentralisation. …
Discovering Hydropower
CHARGE Energy Branding looks at different energy sources from the branding angle – how different sources of energy can be used by utilities to engage better with people. Dr Fridrik …