At the center of a great customer experience is a well-rounded brand that engages consumers on every touchpoint. Energy companies used to turn a blind eye to this, opting to …
Distinctive communication, effective segmentation, customer satisfaction, positive customer experience and a well rounded, differentiated brand have all become critical components to the modern utility. The product is no longer a …
The sector is no longer setting the standard, other sectors have set the standard of customer engagement and communication and the energy sector are playing catch-up to meet what customers …
Since deregulation and privatization of energy markets, companies operating within the sector have observed dramatic changes in their surroundings. This has resulted in a paradigm shift, from focusing on the …
Marketing is a relatively young subject so you might need to debate how and why companies should focus on marketing. Marketing, advertising and other connected disciplines have been studied and …
The concepts of Green and Sustainable are not a recent phenomenon in energy or even in our culture. But the concepts have been gaining more and more momentum in both …
Powershop is arguably one of the most innovative and disruptive brands that have emerged within the energy space. The New-Zealand founded online energy retailer is the fastest growing company in …
There is a simple key to a branding strategy. To have a commodity make the leap into branding, consumers have to be able to distinguish the brand from other competitors …
Customer experience is proving to be more important than ever. Utilities must optimize a positive digital experience for their customers by constantly re-evaluating new approaches and learn from best cases …
Distinctive communication, effective segmentation and customer satisfaction driven by positive customer experience and a well-rounded, differentiated brand have all become critical components to the modern utility in the energy sector. …