At the center of a great customer experience is a well-rounded brand that engages consumers on every touchpoint. Energy companies used to turn a blind eye to this, opting to …

Distinctive communication, effective segmentation, customer satisfaction, positive customer experience and a well rounded, differentiated brand have all become critical components to the modern utility. The product is no longer a …

Since deregulation and privatization of energy markets, companies operating within the sector have observed dramatic changes in their surroundings. This has resulted in a paradigm shift, from focusing on the …

Marketing is a relatively young subject so you might need to debate how and why companies should focus on marketing. Marketing, advertising and other connected disciplines have been studied and …

Powershop is arguably one of the most innovative and disruptive brands that have emerged within the energy space. The New-Zealand founded online energy retailer is the fastest growing company in …

There is a simple key to a branding strategy. To have a commodity make the leap into branding, consumers have to be able to distinguish the brand from other competitors …

Distinctive communication, effective segmentation and customer satisfaction driven by positive customer experience and a well-rounded, differentiated brand have all become critical components to the modern utility in the energy sector. …