Mind the perception gap

The biggest challenge any utility brand faces is the gap between its brand image and brand identity. Brand image is how outsiders perceive the brand and identity is how the …

Dates for CHARGE 2018 announced!

The 3rd CHARGE Energy Branding conference will take place in Reykjavik, Iceland – in September 2018. The Harpa Conference hall has been booked for the 24th and 25th of September. …

Know you segments

Segmenting the market and the customer base has in a way followed energy companies since the start. Market segmentation for utilities used to be less complicated – the customer was …

Experience CHARGE 2017

We have a ton of media from CHARGE 2017 that is currently being processed. Photos from the conference have been uploaded to our Facebook page. The videos are being edited …