The 2017 CHARGE Awards

The CHARGE team is in full swing reaching out to the brands that were shortlisted by a panel of experts as the World’s Best Energy Brands. The panel consists of …

Energizing opportunities at IKEA

Sustainability has been a part IKEA’s identity since it’s humble beginnings in Sweden decades ago. Guðný Camilla Aradóttir is the Sustainability Responsible at IKEA Iceland, taking care of sustainability issues. …

Smart Energy Branding for Electric Cars

Effective product branding is about putting the right frame around your value proposition according to Mei Shibata, CEO of Essense Partners – an award-winning strategic marketing firm based in New York. Mei …

Report on the Best Energy Brands

LarsEn Energy Branding and CHARGE Energy Branding Conference have released the first comprehensive report on the world’s best energy brands. The report contains case studies from 14 of the best …

Sustainability as a brand asset

Eneco was one of the first of the established energy utilities in the world to become fully renewable and became the frontrunner in the Dutch energy industry in the production …

A power company customers love

Travelling half way around the world, Ari Sargent came from New Zealand to Reykjavik to give insights into one of the most exciting and unique kind of a retail energy …

Closing the energy gender gap

Bjarni Bjarnason, CEO of Reykjavik Energy points out that the traditional energy utility is underutilising a big resource by mostly picking men out of the talent pool. Reykjavik Energy is …

The sustainable energy brand

When preparing for his presentation in the track on the branding of sustainable energy, search engines turned Ayoola Brimmo to the CHARGE website. In the introduction of the presentation, he noted …