Content Marketing for energy

Energy utilities are facing a brave new world. The deregulation of markets and unbundling of utilities, privatisation and new and different ways of generating electricity on a mass scale have …

Untapping Geothermal brand power

According to Dr. Jefferson Tester of Cornell University, geothermal energy is the most underrated or unknown green energy source. Despite having the biggest output of geothermal energy in the world, …

The power of tomorrow

Bente Engesland, Senior VP of Corporate Communication at Statkraft from Norway, is fully aware of how fast times are changing in energy and how impactful the changing environment is for the …

Utilities gone social

  It is time for the utilities to shift their messaging in social media. From primarily sending messages about outages, utilities need to add an emphasis on customer relationships. Tamara …

Building a trusted utility brand

The American retail electricity market is a mixed bag when it comes to the variety of companies and markets operating in the country. A majority of the states are yet …

Neville Ravji – CEO Volterra Energy

Among CHARGE2017 keynote speakers is Neville Ravji, CEO of Volterra Energy in Houston, Texas. Neville has been working in the energy industry since 1997 and co-founded Tara Energy in 2002 …

Building brands is about building trust

Fintan Slye, CEO of the Irish Transmission System Operator Eirgrid, went over the case study of Eirgrid’s need of having a strong brand. Being a state-owned monopoly, Eirgrid is not …

Branding for legitimacy – Energinet.dk

Helle Andersen is the head of communication at Energinet.dk, the Danish TSO. Before joining Energinet, Helle worked for one of the most successful brands in terms of heritage, engaged customers, …

Can engineers talk to people?

As Jukka Ruusunen puts it: not many people connect customer centricity to a transmission company. Jukka is the CEO of Fingrid of Finland, a transmission company that not only creates …

Stedin – the customer centric DSO

One of the first speakers that were recruited for CHARGE 2016 was Marko Kruithof from Stedin in the Netherlands. Stedin is a DSO that services 3 of the 4 largest …