The World’s Best Energy Brands

Earlier this summer we had a panel of 30 energy experts from around the world meet and discuss which energy brands are the best in the world. The panel named …

The Future of Energy Branding

Two of our speakers couldn’t wait for the conference and met in Berlin at the offices of EdenSpiekermann. They couldn’t resist and started talking shop. A portion of their chat …

T&D needs B&I

Branding does not only apply to utilities in the competitive part of the energy market. Though the transmission and distribution grids have a monopoly on delivering energy to the end …

Transforming from Utility to Energy Brand

Dr. Friðrik Larsen (FL), of LarsEn Energy Branding and KC Boyce (KCB) of Market Strategies International sat down for a chat on Energy Branding and marketing efforts of utilities. This is …

It’s challenging to be green

The marketing of electricity is now an increasingly significant issue following the liberalization of electricity markets in many parts of the world. Substantial emphasis has been placed on green electricity, …

Just like branding a box of soap

Some say that energy can’t be differentiated and it can’t be branded since it is just an intangible commodity. An obvious example of an intangible commodity branding is the telecoms. But …

World Branding Forum interview

Dr. Friðrik Larsen, the chairman of CHARGE recently did an interview with World Branding Forum, talking about the conference, branding & marketing electricity, utilities and how they can be prepared for …