Marketing for electric utilities

There is a lot of misunderstanding on the nature and role of branding as well as how to define marketing. Many think that marketing is just about fun and games – …

KC Boyce looks back at CHARGE2016

This year we had both guests and speakers coming in from all over the world to Iceland to participate in the world’s first energy branding conference in Reykjavik. One of …

CHARGE2016 Magazine now online

Our online community partner – Engerati – has published an interactive magazine dedicated to the conference and the topics covered. It includes articles by speakers and some interviews that were …