Radical changes ahead for Energy Brands

Technology is changing the way brands communicate and interact with customers. But technology needs to be appealing and easy to interact with. Renewable energy is moving from being a point of difference has become a point of parity. What are the principles that brand practitioners should keep in mind for their brands to stay relevant or even ahead of the curve?

Find out in Reykjavik in September and learn from a cross-sector group of experts.

Meet some of the speakers at CHARGE 2018

Iuliana Calin, Head of Energy Partnerships, Google.

Speakers_LinkedIn_Iuliana

As Head, Energy for Google Hardware Partnerships in Canada, Iuliana works with partners to develop customer-focused energy programs that leverage Google Hardware and Nest products.

Is your energy brand ready for a radically assistive experience, with voice and AI at the core? Get a glimpse at the grid services of the future and how utilities can use them to better engage with their customers.

Michaël Boumendil, President & CCO – Sixieme Son

A musician and composer, with a degree in Marketing/Communications, that invented the concepts of musical design and audio branding. Boumendil’s approach to sound is not about creating ad jingles or licensing popular tracks. It is about creating more distinctive and appealing brands with sound and music.

A musician and composer, with a degree in Marketing/Communications, that invented the concepts of musical design and audio branding. Boumendil’s approach to sound is not about creating ad jingles or licensing popular tracks. It is about creating more distinctive and appealing brands with sound and music.

Brand engagement is moving from the screen to the speakers and a sonic identity is becoming as important as a visual identity. Learn how you can create more distinctive and appealing brands with sound and music.

Stefanía G. Halldórsdóttir, EVP, Marketing & Business Development – Landsvirkjun

Stefanía worked for CCP Games, most recently in the position of General Manager in Iceland, but also as Senior Development Director in the Shanghai office. Stefania worked in the energy industry for over 10 years, first at the National Energy Authority where she was head of information technology, and then later in a consulting company focusing on energy solutions and business intelligence

Stefanía worked for CCP Games, most recently in the position of General Manager in Iceland, but also as Senior Development Director in the Shanghai office. Stefania worked in the energy industry for over 10 years, first at the National Energy Authority where she was head of information technology, and then later in a consulting company focusing on energy solutions and business intelligence

Green is the new Black with the shift from fossil to clean. Where does that leave brands that have been 100% clean for decades? Learn how the National Power Company of Iceland rises above the noise to deliver its brand message.

Jacob Benbunan, CEO – Saffron Brand Consultants

Jacob founded Saffron and was immediately joined by his mentor and friend Wally Olins – the man who invented brand strategy. He champions the global, multi-cultural and one-team approach that Saffron embraced since day one. Previously, Jacob worked for 9 years at Wolff Olins and was part of the team that created the iconic telecom brand Orange.

Jacob founded Saffron and was immediately joined by his mentor and friend Wally Olins – the man who invented brand strategy.
He champions the global, multi-cultural and one-team approach that Saffron embraced since day one. Previously, Jacob worked for 9 years at Wolff Olins and was part of the team that created the iconic telecom brand Orange.

The energy market is changing radically. New sources, new ways of distribution and different customer expectations. Learn how energy brands can become more relevant and stay relevant in changing times.

Join other visionaries at CHARGE in Iceland in September. Meet people who are or will be shaping the world of energy, learn from the best in the field of energy branding. See the full list of speakers here.