Located close to Reykjavík in the Reykjanes peninsula, HS-Orka is primarily focused on geothermal energy both in terms of creating electricity and heating. The vast amount of waste heat that is a byproduct of its generation has created a great opportunity for innovation in further utilising the geothermal resources. From a natural spa to fish farms and other high-tech start-ups, the motto of HS-Orka has been to not think inside the box “there is no box”.
At CHARGE last year, Ásgeir Margeirsson, CEO of the company talked about football and how geothermal energy has created better footballers for Iceland. In his presentation, he showed that there was a correlation between the number of geothermally heated indoor soccer halls in Iceland and the rise of the nation’s national football team up the FIFA rankings ladder.
HS-Orka has focused on progress and the company is passionate about doing better than before and being brave. “There are many ideas that fail but that is alright”. Ásgeir went on to say that there is nothing as waste, waste is simply something that they haven’t found a use for yet. The key to finding new ways to turn waste into a useful resource, according to Ásgeir, is to have an interdisciplinary discussion between people of different backgrounds both from the power companies and innovators.
CHARGE is a bit unique in terms of location. Technically, CHARGE Energy Branding is an energy conference that is located on two continents. It is an energy conference in Europe as well as being an energy conference in America. Iceland rests on the tectonic plates of both Europe and America. But the conference is also an international event in terms of presenters and attendees. The location is not as central as energy conferences in Europe or North-America, the trip to Iceland is not that much further than travelling between big cities on both sides of the Atlantic. Just add an hour or two and in return, you will have a more spectacular energy conference experience than anywhere else.
Reykjavik is not known for neon lights but more noticeable are the northern light illuminating the night sky from early September.
Being technically both an energy conference in America and an energy conference in Europe has some perks. For one, people can see with their bare eyes where the tectonic plates are drifting apart but it also means that Iceland has a lot of geothermal energy that is widely used both for district heating and more importantly
On the way to or from the international airport in Keflavik, you could enjoy the unique experience of the Blue Lagoon spa – maximizing the exhaust geothermal heat from the nearby geothermal power plant and is known for its healing powers.
If you have a bit more time, we suggest that you do it like a local and enjoy some of the multiple community swimming pools. Each neighbourhood in Reykjavik has its own swimming pool. If you don’t like swimming that much, take advantage of the several hot tubs each pool has and lie down in the cool tubs in between. The pools that are located closest to the conference hall are Sundlaug Vesturbæjar in area 107 where deals are brokered and decisions are made, Sundhöll Reykjavikur in area 101 where hipsters meet and sweat off last evening or go out of the capital to the municipality of Setjarnanes to relax while enjoying a great view of the Atlantic Ocean.
We welcome you to Iceland in September for CHARGE – The World’s First Energy Branding Conference.
Energy is on the threshold of change, not caused by smart technology, solar or efficiency but consumer power. The theme of the conference is how consumers are going to choose the provider that knows them best and can communicate with them at a personal level, beyond the meter reading and the electric bill.
At the core of every successful company is branding, the process of understanding the consumer better than the competitors. Marketing will always be less efficient without a coherent brand strategy guiding the way, smart technology is underutilized without deep understanding of the consumer and how the company should use it in harmony with consumer perception.
The conference has already gathered an exciting list of speakers who understand branding and marketing and who understand how electricity differs from other commodities due to consumers perception of the product and the companies that have historically provided it.
Guests will not only enjoy two days of inspiring lectures and keynotes but will be able to enjoy one of the wonders of the modern world, the Blue Lagoon thermal spa that utilizes water from a thermal plant to create a unique experience in the middle of a lava field. Afterwards, guests will attend a gala dinner where the CHARGE awards will be presented to the best energy brands in the world.
Register now – the early bird offer ends June 2nd.