Tag: communication

A shared language for smart energy

We focus on helping the energy industry to communicate efficiently with the tools of branding. An obstacle for the energy industry and the clean energy industry is to translate highly technical …

Content Marketing for energy

Energy utilities are facing a brave new world. The deregulation of markets and unbundling of utilities, privatisation and new and different ways of generating electricity on a mass scale have …

The power of tomorrow

Bente Engesland, Senior VP of Corporate Communication at Statkraft from Norway, is fully aware of how fast times are changing in energy and how impactful the changing environment is for the …

T&D needs B&I

Branding does not only apply to utilities in the competitive part of the energy market. Though the transmission and distribution grids have a monopoly on delivering energy to the end …