Tag: conference

Transforming from Utility to Energy Brand

Dr. Friðrik Larsen (FL), of LarsEn Energy Branding and KC Boyce (KCB) of Market Strategies International sat down for a chat on Energy Branding and marketing efforts of utilities. This is …

Just like branding a box of soap

Some say that energy can’t be differentiated and it can’t be branded since it is just an intangible commodity. An obvious example of an intangible commodity branding is the telecoms. But …

A new chapter in Branding History

Our conference chairman Dr. Fridrik Larsen dropped by at the offices of Edenspiekermann in Berlin and sat down with our keynote speaker Martin Stadler to discuss the conference and energy …

The possibilities of branded energy

The possibilities of branding within the energy sector are enormous. Not only for retail but other aspects as the origin of energy, the natural monopoly as well as using the …