Tag: distribution

Green to the Core and B2B Branding

The energy sector is not simply about the metamorphosis of different forms of energy into electrons that are transmitted and delivered into homes and businesses for the next metamorphosis. The …

Next level Energy Branding

The best brands in the energy sector work hard, deliver superior value, look outside the energy space, segment their customers, are data driven and are on a mission of changing …

Building brands is about building trust

Fintan Slye, CEO of the Irish Transmission System Operator Eirgrid, went over the case study of Eirgrid’s need of having a strong brand. Being a state-owned monopoly, Eirgrid is not …

Stedin – the customer centric DSO

One of the first speakers that were recruited for CHARGE 2016 was Marko Kruithof from Stedin in the Netherlands. Stedin is a DSO that services 3 of the 4 largest …

T&D needs B&I

Branding does not only apply to utilities in the competitive part of the energy market. Though the transmission and distribution grids have a monopoly on delivering energy to the end …

Engerati Energy Branding Webinar S01E02

The second of the Energy Branding webinars will be tomorrow at 13:00 UTC on Engerati. The title of the webinar is Branding Intangible Commodities – The Big Energy Question and you …