Tag: electricity

Know you segments

Segmenting the market and the customer base has in a way followed energy companies since the start. Market segmentation for utilities used to be less complicated – the customer was …

Building brands is about building trust

Fintan Slye, CEO of the Irish Transmission System Operator Eirgrid, went over the case study of Eirgrid’s need of having a strong brand. Being a state-owned monopoly, Eirgrid is not …

Transforming from Utility to Energy Brand

Dr. Friðrik Larsen (FL), of LarsEn Energy Branding and KC Boyce (KCB) of Market Strategies International sat down for a chat on Energy Branding and marketing efforts of utilities. This is …

Branding: Beyond the logo

You can’t judge a book by looking at the cover was how Bo Diddley once put it. There is a great truth there that can be applied to Energy Brands: You …

The possibilities of branded energy

The possibilities of branding within the energy sector are enormous. Not only for retail but other aspects as the origin of energy, the natural monopoly as well as using the …