Tag: energy branding

Scenes and interviews from CHARGE2018

CHARGE 2018 was a great success with participants coming from all over the world for a unique energy event in Iceland. Discussions on utility rebranding, sustainable energy solutions, audio branding …

Re-thinking the Utility

The utility as it was known 10 years ago is dead. The Energy sector is adapting to a changing landscape. While the energy mix is moving more towards renewables, the …

Green to the Core and B2B Branding

The energy sector is not simply about the metamorphosis of different forms of energy into electrons that are transmitted and delivered into homes and businesses for the next metamorphosis. The …

Radical changes ahead for Energy Brands

Technology is changing the way brands communicate and interact with customers. But technology needs to be appealing and easy to interact with. Renewable energy is moving from being a point …

Discovering Hydropower

CHARGE Energy Branding looks at different energy sources from the branding angle – how different sources of energy can be used by utilities to engage better with people. Dr Fridrik …

A shared language for smart energy

We focus on helping the energy industry to communicate efficiently with the tools of branding. An obstacle for the energy industry and the clean energy industry is to translate highly technical …