Tag: energy branding

Experience CHARGE 2017

We have a ton of media from CHARGE 2017 that is currently being processed. Photos from the conference have been uploaded to our Facebook page. The videos are being edited …

Charge Around Iceland – Epilogue

The team arrived safely in the front of Harpa conference centre on the Sunday before the conference after a rather smooth rider along the south coast of Iceland. The CHARGE team …

How sustainable is your Energy Branding?

Brands need to be sustainable — this is something that should be obvious to everyone. In times when renewable energy sources receive much of the buzz from marketing departments to …

The power of City Branding

Great cities are charged with energy. New York is so buzzing it never sleeps, Paris is intense yet laid back & cool and charged with romanticism while cities like Austin …

The global utility in a new energy paradigm

As Ryan O’Keeffe pointed out during his presentation at the CHARGE Energy Branding Conference last September, large energy companies with a long legacy of generating and selling electricity, are not …

Empowering the energy customer

One of the major challenges utilities face is getting the consumers to trust them. Eggert Gudmundsson has an interesting background, after receiving an MBA degree he worked for several years for …

The 2017 CHARGE Awards

The CHARGE team is in full swing reaching out to the brands that were shortlisted by a panel of experts as the World’s Best Energy Brands. The panel consists of …

A power company customers love

Travelling half way around the world, Ari Sargent came from New Zealand to Reykjavik to give insights into one of the most exciting and unique kind of a retail energy …