The journey from RWE to Innogy
Almost two years ago, the German energy giant RWE spun off a large part of its operations into the subsidiary Innogy. Innogy took over the operations of renewables and networks …
Charging the Energy Brand
Customer Centric Energy
Customer Centric Energy
Tag: energy
Does Geothermal Energy create better Footballers?
Located close to Reykjavík in the Reykjanes peninsula, HS-Orka is primarily focused on geothermal energy both in terms of creating electricity and heating. The vast amount of waste heat that …
Energy brands and strategic vision
Retail energy strategy is about finding the right positioning and implementing it. Energy company branding is not simple for energy providers, positioning on the market requires a deep knowledge …
Sustainability Branding disrupting the Energy Space
CHARGE is not primarily a utilities & energy conference but is also meant for companies that are actively pursuing to create value for their customers with energy branding; that is creating …
The Decentralisation and democratisation of Energy
There are many current challenges in the energy sector. The sector is adapting to increased demand for sustainable energy and balancing new renewable sources with the current loads of the users connected …
How will Shell-First Utility sell electricity in the UK?
It’s almost the end of the year and we can say that the recent news of First Utility being acquired by Shell is the biggest energy branding news story of 2017. …
Making sustainable energy relatable
At CHARGE, we try to bring to the table the best practices in Energy Branding and give a glimpse at what the best energy companies in the world are doing …
Know you segments
Segmenting the market and the customer base has in a way followed energy companies since the start. Market segmentation for utilities used to be less complicated – the customer was …
CHARGE Awards Finalists
The finalists for the World’s Best Energy Brands have been announced! After shortlisting and screening, 3-5 finalists remain in the 6 categories. The finalists (in alphabetic order) in each category …
Brand building through experience and relationship
At CHARGE 2016, Tomaz Oresic, Chairman of the board at Elektro Maribor, presented on the current outlook of the electricity supply value chain is going through major changes, with new players …