Tag: engagement

Content Marketing for energy

Energy utilities are facing a brave new world. The deregulation of markets and unbundling of utilities, privatisation and new and different ways of generating electricity on a mass scale have …

Building brands is about building trust

Fintan Slye, CEO of the Irish Transmission System Operator Eirgrid, went over the case study of Eirgrid’s need of having a strong brand. Being a state-owned monopoly, Eirgrid is not …

Can engineers talk to people?

As Jukka Ruusunen puts it: not many people connect customer centricity to a transmission company. Jukka is the CEO of Fingrid of Finland, a transmission company that not only creates …

Energy Retail needs better marketing

Bits from an interview with Dr. Fridrik Larsen that appeared first in  Intelligent Utility. The original article and the full interview can be found here. What do energy companies/utilities typically do …