Tag: green energy

Green to the Core and B2B Branding

The energy sector is not simply about the metamorphosis of different forms of energy into electrons that are transmitted and delivered into homes and businesses for the next metamorphosis. The …

Perceptions of Green Energy

We hear and read terms like renewables, sustainable energy, green energy quite a lot these days. We could add carbon neutral, eco-friendly energy and ecological into the mix of buzz words surrounding different sources of electricity. …

How sustainable is your Energy Branding?

Brands need to be sustainable — this is something that should be obvious to everyone. In times when renewable energy sources receive much of the buzz from marketing departments to …

The global utility in a new energy paradigm

As Ryan O’Keeffe pointed out during his presentation at the CHARGE Energy Branding Conference last September, large energy companies with a long legacy of generating and selling electricity, are not …

The 2017 CHARGE Awards

The CHARGE team is in full swing reaching out to the brands that were shortlisted by a panel of experts as the World’s Best Energy Brands. The panel consists of …

The power of tomorrow

Bente Engesland, Senior VP of Corporate Communication at Statkraft from Norway, is fully aware of how fast times are changing in energy and how impactful the changing environment is for the …