Tag: insights

Building brands is about building trust

Fintan Slye, CEO of the Irish Transmission System Operator Eirgrid, went over the case study of Eirgrid’s need of having a strong brand. Being a state-owned monopoly, Eirgrid is not …

Energy Retail needs better marketing

Bits from an┬áinterview with Dr. Fridrik Larsen that appeared first in ┬áIntelligent Utility. The original article and the full interview can be found here. What do energy companies/utilities typically do …