Tag: larsEn energy branding

Marketing for electric utilities

There is a lot of misunderstanding on the nature and role of branding as well as how to define marketing. Many think that marketing is just about fun and games – …

A new chapter in Branding History

Our conference chairman Dr. Fridrik Larsen dropped by at the offices of Edenspiekermann in Berlin and sat down with our keynote speaker Martin Stadler to discuss the conference and energy …