Tag Archives: speakers

CHARGE 2018

Radical changes ahead for Energy Brands

Technology is changing the way brands communicate and interact with customers. But technology needs to be appealing and easy to interact with. Renewable energy is moving from being a point of difference has become a point of parity. What are the principles that brand practitioners should keep in mind for their brands to stay relevant or even ahead of the curve?

Find out in Reykjavik in September and learn from a cross-sector group of experts.

Meet some of the speakers at CHARGE 2018

Iuliana Calin, Head of Energy Partnerships, Google.

Speakers_LinkedIn_Iuliana
As Head, Energy for Google Hardware Partnerships in Canada, Iuliana works with partners to develop customer-focused energy programs that leverage Google Hardware and Nest products.

Is your energy brand ready for a radically assistive experience, with voice and AI at the core? Get a glimpse at the grid services of the future and how utilities can use them to better engage with their customers.

Michaël Boumendil, President & CCO – Sixieme Son

A musician and composer, with a degree in Marketing/Communications, that invented the concepts of musical design and audio branding. Boumendil’s approach to sound is not about creating ad jingles or licensing popular tracks. It is about creating more distinctive and appealing brands with sound and music.
A musician and composer, with a degree in Marketing/Communications, that invented the concepts of musical design and audio branding. Boumendil’s approach to sound is not about creating ad jingles or licensing popular tracks. It is about creating more distinctive and appealing brands with sound and music.

Brand engagement is moving from the screen to the speakers and a sonic identity is becoming as important as a visual identity. Learn how you can create more distinctive and appealing brands with sound and music.

Stefanía G. Halldórsdóttir, EVP, Marketing & Business Development – Landsvirkjun

Stefanía worked for CCP Games, most recently in the position of General Manager in Iceland, but also as Senior Development Director in the Shanghai office. Stefania worked in the energy industry for over 10 years, first at the National Energy Authority where she was head of information technology, and then later in a consulting company focusing on energy solutions and business intelligence
Stefanía worked for CCP Games, most recently in the position of General Manager in Iceland, but also as Senior Development Director in the Shanghai office. Stefania worked in the energy industry for over 10 years, first at the National Energy Authority where she was head of information technology, and then later in a consulting company focusing on energy solutions and business intelligence

Green is the new Black with the shift from fossil to clean. Where does that leave brands that have been 100% clean for decades? Learn how the National Power Company of Iceland rises above the noise to deliver its brand message.

Jacob Benbunan, CEO – Saffron Brand Consultants

Jacob founded Saffron and was immediately joined by his mentor and friend Wally Olins – the man who invented brand strategy. He champions the global, multi-cultural and one-team approach that Saffron embraced since day one. Previously, Jacob worked for 9 years at Wolff Olins and was part of the team that created the iconic telecom brand Orange.
Jacob founded Saffron and was immediately joined by his mentor and friend Wally Olins – the man who invented brand strategy.
He champions the global, multi-cultural and one-team approach that Saffron embraced since day one. Previously, Jacob worked for 9 years at Wolff Olins and was part of the team that created the iconic telecom brand Orange.

The energy market is changing radically. New sources, new ways of distribution and different customer expectations. Learn how energy brands can become more relevant and stay relevant in changing times.

Join other visionaries at CHARGE in Iceland in September. Meet people who are or will be shaping the world of energy, learn from the best in the field of energy branding. See the full list of speakers here.

CHARGE2017

Bespoke energy solution for the Nordics premiered at CHARGE

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The unique energy usage of consumers in the Nordic region will be at the heart of geo’s presence at CHARGE.

The Icelandic backdrop provides an ideal opportunity for geo to unveil the findings of its recent pilot projects in Finland and Norway. These focused on the use of geo’s Cosy smart thermostat to help consumers better manage the heating in their homes, by not heating when nobody is home and, in part, by taking advantage of ‘Nordpool tariffs’. 

As a result, the company will be launching a bespoke designed version of Cosy for the Nordic region which will be on show on the geo stand at the event.

Attention will also be given to highlighting the three vital areas of home energy consumption:understand – making energy usage more visible; control – the solutions that put control back into consumer’s hands so they can make changes; and automate – the benefits of integrated energy management so that metering services, energy storage, heating, appliance controls, renewables and electric vehicles are automated.

The geo team will be on the stand to discuss the changes that have been brought about as a result of the electricity market moving from regulation to competition and the opportunities that this provides for the industry, and for consumers.

These changes and opportunities will also form part of the presentation to be given by Simon Anderson, Chief Strategy Officer at geo, when he speaks at CHARGE Energy Branding.

“The Nordic markets are at a hugely important point in the way that they use energy in the home,” Simon Anderson said. “Electricity is rapidly increasing in price and demand is growing, even as the grid infrastructure struggles to cope. The situation is ripe for new energy sources and new energy solutions that can better manage that demand, and lower costs for consumers. This will be a key focus for us at this important event in the geo calendar.”