One of the major challenges utilities face is getting the consumers to trust them. Eggert Gudmundsson has an interesting background, after receiving an MBA degree he worked for several years for Philips before returning to Iceland to become the CEO of the countries biggest fishing companies and then became the CEO of Iceland’s biggest fuel and retail company. With this background in commodities, electronics and finally energy, Eggert is now heading the innovative energy enabler eTactica which has developed an EMS for SME’s. The eTactica solution enables energy companies to create tighter bonds with their customers and adds measurable value to their services.
Bente Engesland, Senior VP of Corporate Communication at Statkraft from Norway, is fully aware of how fast times are changing in energy and how impactful the changing environment is for the energy space.
The traditional energy companies are faced with more disruptive changes in the next five years than in the preceding 50 years.
Bente mentioned three big factors having a lasting effect on the energy utilities:
- Population growth
- Environmental factors
- Technological factors
Although Statkraft has a strong tradition of producing green, sustainable energy, the company is facing similar challenges as every other energy producers around the world; communicating with key stakeholders and the public in an effective understandable manner.