The Future of Energy Branding

Two of our speakers couldn’t wait for the conference and met in Berlin at the offices of EdenSpiekermann. They couldn’t resist and started talking shop. A portion of their chat can been seen in the video player below.

The energy industry has been liberalised in most countries now and before they were liberalised they didn’t need marketing or branding like they do today.
– Dr. FriĆ°rik Larsen

The entire idea of branding is for me about having relevance in people’s daily lives. It is as important for energy brands just as any other sector.
– Martin Stadler