Bente Engesland, Senior VP of Corporate Communication at Statkraft from Norway, is fully aware of how fast times are changing in energy and how impactful the changing environment is for the energy space.
The traditional energy companies are faced with more disruptive changes in the next five years than in the preceding 50 years.
Bente mentioned three big factors having a lasting effect on the energy utilities:
- Population growth
- Environmental factors
- Technological factors
Although Statkraft has a strong tradition of producing green, sustainable energy, the company is facing similar challenges as every other energy producers around the world; communicating with key stakeholders and the public in an effective understandable manner.