It is time for the utilities to shift their messaging in social media. From primarily sending messages about outages, utilities need to add an emphasis on customer relationships.
Tamara McCleary, CEO of Thulium has worked with companies such a IBM and Verizon to help them with driving brand engagement. She spoke on the importance of utilities becoming personal and drive the conversation towards a more human interaction.
The data utilities have today give them a unique opportunity to know the customer better – energy companies need to stop talking at customers but must start a conversation with them.