The CHARGE 2016 Energy Branding conference reached its high mark at the CHARGE Awards dinner at the Blue Lagoon where the world’s best energy brands were rewarded for their contribution to branding in the energy space. For the first CHARGE awards, 80 energy brands from around the world were shortlisted by an international panel of energy, marketing and branding experts. 15 energy brands in three categories were finally nominated after a thorough screening process. The categories for the world’s first energy branding awards were Best Energy Brand, Best Green Energy Brand and Best Transmission or distribution Energy Brand.
For the first two categories, the brands were chosen from a score that was a combination of customer surveys, a panel of expert and an independent analysis of their competitive environment. The Transmission and distribution category was decided solely by a verdict from the panel.
All of the nominated brands have made their move from the traditional energy utility is perceived to being perceived as brands. Although all the energy brands were nominated due to their outstanding branding strategy that is reflected in great marketing programs, high aspirations, satisfied and engaged customers and inspiring case studies – there could be only one winner in each category.
Check out the video below to see highlights from the CHARGE 2016 Energy Branding Awards event and interviews with representatives from the winning brands.