We have partnered up with people who share our vision of how energy will be driven by consumers and that the turbine that will generate consumer power is branding. One of our fellow visionaries is Martin Stadler of Edenspiekermann. Martin will be speaking in Reykjavik in September and Edenspiekermann is a strategic partner of the conference.
Martin wrote an excellent article titled The Future of Branded Energy. Martin goes over why it’s urgent for energy companies to update their marketing efforts and how they should engage in branding.
Energy company communication can often feels like the marketing of the ’90s—the 1890s. But several factors are driving fundamental changes. While the privatization of energy companies happened 10 to 20 years ago, the energy industry seems to be a late bloomer when it comes to branding. Evolving customer expectations and the realities of contemporary communication within the market are also moving things forward.
The full article can be found in the Edenspikermann online magazine here.