World Branding Forum interview

Dr. Friðrik Larsen, the chairman of CHARGE recently did an interview with World Branding Forum, talking about the conference, branding & marketing electricity, utilities and how they can be prepared for increased demand for consumer engagement.

 I quickly realised that one on one conversations wouldn’t be efficient, it would be better to pool all the knowledge on the subject into one place and get everyone there to learn and listen.

The full interview can be found here.